As soon as it gets dark, the magic begins: From November through February, Lumagica transforms Innsbruck’s Hofgarten into a sparkling world of lights. Along the roughly one-kilometer-long loop trail, you’ll find impressive light installations, interactive elements, and plenty of “wow” moments for young and old alike. A winter experience you won’t want to miss, available exclusively during the cold season.

Bears, ibex, lynx, or eagles: the true stars of the Alps. With a little luck, you might spot them out on the mountain. You’re guaranteed to see them at the Alpenzoo Innsbruck, Europe’s highest-altitude themed zoo, home to around 2,000 Alpine animals representing about 150 species. Open daily and included in the SKI plus CITY Pass.

The Imperial Palace Innsbruck opens its doors to magnificent halls, historic chambers, and one of Austria’s most significant residences. Here, in the heart of Innsbruck, you can follow in the footsteps of Emperor Maximilian I and Maria Theresa, tracing the legacy of the Habsburgs.

Through multimedia elements and digital educational concepts, this permanent exhibition offers fascinating insights into the life and times of Emperor Maximilian I.

33 steps lead you to one of the city’s most beautiful views. From the city tower, you’ll enjoy a breathtaking view of the Old Town, the Nordkette, and the Patscherkofel. A short climb, a memorable moment: a highlight you won’t want to miss.

André Heller’s famous Giant, sparkling chambers of wonders, impressive art installations, and a sprawling garden full of magical moments. These are the Swarovski Crystal Worlds. A place that guarantees wonder and sparkle—for young and old alike.

2,657 gilded copper shingles make the Golden Roof Innsbruck’s most famous landmark. In the museum, you’ll be transported back to the time of Emperor Maximilian I and learn how a decorative turret became a world-famous symbol of the city. A must-see on your Innsbruck bucket list—and a must-have in your photo album.

How did Innsbruck become what it is today? At the City Archives / City Museum, you’ll embark on a journey from the city’s beginnings to the present day, exploring historical documents, photographs, works of art, and fascinating stories spanning several centuries. History to discover and explore.

How did people used to live in Tyrol? At the Museum of tyrolean regional heritage, historic living rooms, intricate handicrafts, traditional costumes, and nativity scenes tell the story of traditions, customs, and everyday life in centuries past. It’s a place where Tyrol’s history comes to life.

They have stood guard for centuries: The 28 famous “Black Men” surround the magnificent tomb of Emperor Maximilian I, making the Court Church one of the most impressive imperial tombs in Europe. You’ll also find the Ebert Organ, which is over 450 years old, the Silver Chapel, and the tombs of Archduke Ferdinand II and Philippine Welser. The Court Church is one of the most impressive imperial tombs in Europe and one of Innsbruck’s most significant attractions.

Where Emperor Maximilian I once stored weapons and equipment, an exciting journey through the history of Tyrol awaits visitors today. At the Zeughaus Museum, historical artifacts, interactive exhibits, and special treasures tell the story of mining, everyday life, inventions, and the people of the region.

1,000 square meters of history to immerse yourself in: At the Tyrol Panorama with the Kaiserjäger museum, you don’t just experience the famous giant panoramic painting—you’re right in the middle of the action. Surrounding the panorama, fascinating exhibits tell the story of the legend of Tyrol and the region’s eventful history. In addition to the attractions, the Bergisel captivates visitors with its outstanding view of Innsbruck and the Nordkette mountain range.

Where ski jumping history meets spectacular architecture: The Bergisel Ski Jump is one of Innsbruck’s landmarks and impresses with its 50-meter-high jump tower designed by star architect Zaha Hadid. At the top, a unique view of the city and the surrounding mountains awaits—right where ski jumpers have been taking flight for decades. Ready to take off?

What makes the human body so fascinating? At the Anatomical Museum in Innsbruck, historical specimens and scientific insights provide fascinating answers to this question. A special exhibition for anyone who is curious and wants to discover the human body from a whole new perspective. Knowledge that gets under your skin—and is included in the SKI plus CITY Pass.

Since 1599, Grassmayr has been creating something you can not only see but also hear: bells with character and history. At the Bell Museum and the bell foundry, you’ll learn how fire, metal, and craftsmanship come together to create unique bells. An experience that blends tradition with Tyrolean cultural heritage. And a visit that will resonate with you for a long time to come. We promise!

Rattling cars, historic trains, and stories from a bygone era: The Tyrolean museum of railways brings the history of local and streetcar railways in Tyrol to life. At the former Stubai Valley train station, historic vehicles, models, and fascinating insights into the world of railways await. An experience for anyone who loves nostalgia and wants to discover Tyrol in a whole new way.

A castle straight out of another era: Ambras Castle in Innsbruck is considered the world’s first museum and invites you on a journey through 450 years of history. Discover magnificent halls, the famous Cabinet of Curiosities, historical collections, and the sprawling Renaissance gardens. Originally created by Archduke Ferdinand II as a place for art, knowledge, and curiosities, it is now an experience brimming with treasures. And: a true hidden gem for anyone seeking culture with that “wow” factor.

Don't just listen—experience it: At the Audioversum, listening becomes an adventure. Interactive stations, a giant 3D ear, a soundproof screaming room, and fascinating insights into the worlds of medicine and technology make the exhibition an experience for the whole family.

New perspectives and international artists: The Taxispalais art museum Tirol brings contemporary art right into the heart of Innsbruck. Through rotating exhibitions and discussions, it creates a space for inspiration, exchange, and new perspectives—as well as a creative contrast to life in the mountains. A true city highlight that proves: Innsbruck isn’t just about mountains—it’s also about modern art.

What do the Taler and the dollar have in common? Their history begins in Hall in Tirol. At Burg Hasegg/ Hall Mint Museum, you’ll discover the secrets of coin minting, the world’s first large-scale roller-striking machine, and the imposing Mint Tower with a view over the Inn Valley and the Karwendel Mountains. Admission is definitely worth every penny and is already included in the SKI plus CITY Pass.

Some stories aren’t revealed until you take a second look. On a city tour with Per Pedes, state-certified Austria Guides will show you the most beautiful spots in the Tyrolean capital—with fascinating stories, historical background, hidden gems, and a healthy dose of Innsbruck charm.

Experience something unlike anything you've ever seen before! Where? In a 512 m² space right in the heart of the Kaufhaus Tyrol in Innsbruck. In 60 minutes, five rooms full of “wow” moments await you here—from ski jumping on the Bergisel Ski Jump to blazing mountain bonfires to Emperor Maximilian’s Innsbruck around 1500. How? With virtual reality, holograms, and 360° projections. Ready for an adventure packed with experiences? Then head over to Experience Tirol.

Discover Innsbruck in a whole new way: Rent a city bike from Die Boerse to explore the Old Town, take a leisurely ride along the Inn River, or cycle all the way to the Nordkettenbahn. Three hours of Die Boerse Bike hire are included in the SKI plus CITY Pass. Perfect for an active exploration of this Alpine metropolis. Important: You’ll need a valid ID to rent a bike. This will be held as a deposit at Die Boerse for the duration of the rental.